WE ENGINEERDIGITAL EXPERIENCESTHAT MOVE BUSINESSFORWARD.
Strategy × Experience × Engineering × AI
- Pune / India
- Working globally
- 17+ Years
- UX + Product
- Design + Engineering
- AI-first
DESIGN ISN'T THE FINISH LINE.
Strategy without execution becomes a presentation.
Design without engineering becomes a prototype.
Technology without experience becomes infrastructure.
APEX brings the three together.
- 01
STRATEGY
↓ - 02
EXPERIENCE
↓ - 03
ENGINEERING
↓ - 04
INTELLIGENCE
↓ - 05
IMPACT
↓
SELECTED WORK
THREE DISCIPLINES.
ONE OUTCOME.
EXPERIENCE
Understanding the problem, then shaping how the thing actually behaves for the people using it.
- UX Strategy
- Research
- Information Architecture
- Product UX
- UI Design
- Design Systems
- Prototyping
- Accessibility
- Conversion Experience
ENGINEERING
Design is only useful when it survives contact with reality. So it gets built.
- Websites
- Web Applications
- Front-end Development
- CMS
- No-code Development
- AI-assisted Development
- Performance
- Responsive Systems
INTELLIGENCE
AI is an interface problem before it is a model problem. This is where that gets tested.
- AI Interfaces
- AI UX
- AI Prototyping
- Automation
- AI Workflows
- Digital Audits
- Rapid Product Experiments
Different disciplines. One senior brain connecting the dots.
SMALL BY DESIGN.
SENIOR BY DEFAULT.
You don't get passed from sales to account manager to project manager to junior designer. You work directly with the person who understands the problem, shapes the experience and helps engineer the solution.
0+
Years
UX / Product
Leadership
Design +
Engineering
AI-first
Workflow
FROM SIGNAL TO SHIPPED.
- 01
SIGNAL
Understand the business problem.
- 02
STRATEGY
Define what actually needs to change.
- 03
EXPERIENCE
Shape the UX, UI and interaction.
- 04
ENGINEERING
Build the real thing.
- 05
LAUNCH
Measure, refine and evolve.
NOT SURE WHAT YOU NEED?
WHAT ARE YOU TRYING TO DO?
THE PERSON BEHIND THE SYSTEM.
Founder portrait slot — supplied photography drops in here.
Designer / Engineer / AI Builder
“17+ years designing and shaping digital products across enterprise technology, financial services, insurance, consulting and emerging technology.”
I sit at the intersection of experience, technology and business. That means I can move from a business problem to an experience strategy, from a Figma frame to a working interface, and from an idea to something people can actually use.
BUILT ON EXPERIENCE.
BACKED BY CONTINUOUS LEARNING.
- AI
AI, Empathy & Ethics
University of California, Santa Cruz
- AI
Introduction to Generative AI
Google Cloud
- AI
The Economics of AI
University of Virginia
- UX
Designing with the WCAG 2.2 Guidelines
LinkedIn
- ENGINEERING
Unqork Agile Framework (UAF) Skill
Unqork
- ENGINEERING
Novice Configurator
Unqork
APEX LAB
- 01INDEPENDENT PROJECT
AIToolsHub
A discovery surface for a catalogue of AI tools. Taxonomy, filtering and scan-ability at scale.
- 02INDEPENDENT PROJECT
FIFA World Cup 2026 Dashboard
Live fixtures and standings composed into one readable fan-facing surface.
- 03EXPERIMENT
GTA VI Fan Hub
How much personality a content platform can carry before usability breaks. Unofficial fan project.
- 04CONCEPT
AI Job Radar
A concept interface for tracking how AI is reshaping roles, skills and hiring signals.
WHAT ARE YOUTRYING TO BUILD?
Tell us what isn't working. Tell us what you're imagining. Or simply tell us where you're stuck.
Prefer to browse first? See the work.