APEX LAB
Experiments in AI, interaction design and digital systems. Nothing here is client work — these are independent projects, concepts and prototypes.
- 01 / AIINDEPENDENT PROJECT
AIToolsHub
A discovery surface for a catalogue of AI tools. Taxonomy, filtering and scan-ability at scale.
Open→ - 02 / DATAINDEPENDENT PROJECT
FIFA World Cup 2026 Dashboard
Live fixtures and standings composed into one readable fan-facing surface.
Open→ - 03 / WEBEXPERIMENT
GTA VI Fan Hub
How much personality a content platform can carry before usability breaks. Unofficial fan project.
Open→ - 04 / AICONCEPT
AI Job Radar
A concept interface for tracking how AI is reshaping roles, skills and hiring signals.
- 05 / UXEXPERIMENT
UXE Starter Kit
A working kit of UX engineering primitives — tokens, motion rules and layout systems.
- 06 / UXEXPERIMENT
UXD Starter Kit
Reusable research, IA and design-system scaffolding for new product engagements.
- 07 / AICONCEPT
APEX Signal
A planned assessment surface: enter a website URL, receive a structured digital experience read. Not live.
- 08 / AICONCEPT
APEX Scout
A planned research pipeline for opportunity discovery with a human approval step. Not live.
Some ideas are built to ship. Some are built to learn. The lab exists for both.
TWO SYSTEMS IN PROGRESS.
APEX SIGNAL
Enter a website URL and receive a structured digital experience assessment.
- Website URL
- Website analysis
- UX audit
- Performance
- Accessibility
- Messaging
- Conversion
- Recommendations
APEX SCOUT
A research pipeline for opportunity discovery — with a human approval step before anything reaches a person.
- Prospect discovery
- Company research
- Website analysis
- Opportunity scoring
- Personalised outreach
- Human approval
- Conversation