SMALL BY DESIGN.SENIOR BY DEFAULT.
APEX is an independent digital experience studio led by Amar Pawar. One senior practitioner across strategy, experience, engineering and AI — supported by trusted specialists when a project needs them.
Senior enough to understand enterprise complexity. Hands-on enough to actually build.
Amar Pawar has spent 17+ years designing and shaping digital products across enterprise technology, financial services, insurance, consulting and emerging technology.
Most of that time was spent inside complex organisations — where the constraint isn't imagination, it's alignment, legacy systems and regulation. That's where the habit of moving from business problem to working interface came from.
APEX exists to bring that seniority to businesses without the layers: no handoffs, no dilution, no junior substitution.
WHAT THE PRACTICE COVERS.
- UX / UI
- Product Experience
- Enterprise Technology
- AI-first Product Design
- Web Engineering
- Design Systems
- Leadership
- Mentorship
- UX Strategy
- Accessibility
0+
Years in practice
1
Senior owner per project
0
Handoffs to juniors
SELECTED EXPERIENCE.
AidenAI / Unqork
Product and platform experience within an enterprise no-code and AI ecosystem, working inside multi-team delivery programmes.
Eaton
Enterprise UX contribution within a large industrial technology organisation.
Financial services & insurance
Experience design across regulated products, including insurance and financial services programmes with shared team ownership.
Consulting & digital products
Independent and consulting engagements spanning web experiences, product UX and AI-first interfaces.